Search Engine Marketing is a form of digital marketing that aims to increase the website traffic and promote the business mainly through paid advertising. Hiring a renowned and certified SEM agency is crucial to generate maximum online leads and increase sales. This would enhance the brand awareness and boost business profits and progress. Search Engine Marketing is a form of digital marketing that aims to increase the website traffic and promote the business mainly through paid advertising.
Hiring a renowned and certified SEM agency is crucial to generate maximum online leads and increase sales. This would enhance the brand awareness and boost business profits and progress.
When you are looking for a top-notch PPC services agency that will cater to your internet marketing needs and help you gain the leading competitive edge then you should weigh all the pros and cons and evaluate all factors before hiring it.
Here is a checklist of some questions that you should ask the expert to ensure that the agency is the right choice for your SEM needs:
#1. What factors determine quality score?
You should ask this question to the SEM expert and check the answers. For the experienced digital marketer of your specified SEM agency, this should not be a difficult question. There are many factors upon which the quality score of your PPC campaign depends such as click-through rates, landing page quality and relevance, the relevance of each keyword to its ad group and your historical AdWords account performance. If you do not get the right answer then be careful not to hire them.
#2. What tools do you use to manage your search campaigns?
This is one of the most important questions that will give you insights into the working mechanism of the agency. Based on your company’s needs and budget as well as PPC campaigns the agency should provide you with customized SEM solutions that bring maximum ROI to your company.
You should avoid hiring the company that provides one solution to all its clients irrespective of their nature and size of businesses as well as their budgets and goals.
If you’re not seeing ad spend, impressions or clicks – don’t panic. It could be due to several possible reasons – Consider these tips from AdWords management professionals to troubleshoot your way through problems.
— AdWordsWise_UK (@AdWordsWiseUK) May 16, 2018
#3. Whether it is an online agency or it has a physical location?
Before hiring an SEM agency you need to ensure that it has the required team of experts and the much-needed competence and experience to help you realize your goals. You should ask this question to the expert and ensure that the company is not a one-man shop with very few employees as this would jeopardize your plan of success for PPC campaign thereby leading you to incur a loss in revenue.
#4. What is your pricing model?
Various SEM agencies have different pricing models that may be in the form of a specific percentage of ad spend or fixed percentage of the resulting revenue, a flat monthly fee or a percent ads spend, capped with fast out. You should find out the pricing model of your SEM agency and check whether it suits your business requirements and budget.
#5. What other services does your company offer?
Find out the specialization of your agency and the experience level of the professionals working over there. You should look for a company that has expertise in paid and organic search advertising and completed a number of PPC projects for industries in diverse verticals. You should gain a detailed knowledge of other services that SEM experts of your agency are able to deliver in order to make the most of them.
It is best if the company has a team of certified PPC experts or experienced digital marketers and allocates dedicated professionals for providing comprehensive PPC management service.
#6. Do you offer guarantees on performance?
A digital marketing company in order to push up their sales and expand its clients’ network would offer guaranteed performance and make false or fraudulent claims. When you get the answer to this question in affirmative then you should realize that it may be a marketing gimmick to hoodwink you.
You should outsource a white label PPC agency that is committed and focused on facilitating you realize your great goals and the PPC experts should come out with some compelling arguments or innovative ways to help you get the competitive edge.
If you are looking for a top-notch PPC agency that would bring maximum ROI to your paid search campaign and let you stand out from others then you need not to look elsewhere. Feel free to contact us.