PPC management, also known as pay-per-click management, is the process of organizing and managing a company’s PPC strategy and ad spend in order to optimize ROI. PPC campaign management allows your company to make strategic, data-driven decisions regarding your ad spend that improve your pay-per-click performance and ROI. Most business invest in outsourcing their […]
There are several myths surrounding management of pay-per-click campaigns. Because of these myths, advertisers find themselves struggling to make informed decisions regarding their PPC campaigns. In this blogpost, we have sought to address certain myths related to PPC ad management, and reveal the truth about them. Read on to identify the common myths and realities […]
The advertising industry is constantly evolving and along with it, marketing strategies and trends must change to keep up. What is relevant today, may not be so relevant or trendy in the near future. In this article, we are going to discuss PPC in particular and will look at some critical PPC trends for 2021. […]
Having ad serving issues after you’ve structured your Google Ads account, loaded keywords, optimized ad text and activated your campaign can be a real killjoy. If you’re not seeing ad spend, impressions or clicks – don’t panic. It could be due to several possible reasons – use these tips from expert Google Ads management […]
