Having ad serving issues after you’ve structured your AdWords account, loaded keywords, optimized ad text and activated your campaign can be a real killjoy. If you’re not seeing ad spend, impressions or clicks – don’t panic. It could be due to several possible reasons – use these tips from expert AdWords management professionals to troubleshoot […]
White label PPC experts are supposed to be on top of the latest trends in the pay-per-click landscape. While other marketers are still trying to optimize campaigns for mobile searches, they have already moved on to the next revolutionary trend – voice searches. Read on to learn how voice searches can impact campaign performance and […]
Did you know that you can present different products in a single shopping ad? That’s exactly what Showcase Shopping ads do! They’re different from traditional search ads and a step up from individual PLAs. Since they’re related to Google Shopping campaigns, we asked Shopping ads experts for tips and here’s what they revealed. How They […]
Are you directing all PPC traffic to your homepage? That’s an ineffective practice costing you leads and conversions! Creating dedicated landing pages is critical to drive conversions and provide a superior user experience. Here are some great practices a professional PPC management agency recommends to optimize landing pages: #1 Identify Landing Page Objective An experienced […]
Are you new to white label PPC? It’s a tricky space to navigate but can get great results for your agency and marketing clients. Here’s a roundup of essential facts every small and medium marketing agency should know about white labeled PPC services. #1 Unbranded, Outsourced Solutions White label PPC is a service provided by […]
One page website designs may be trending today, but high bounce rate is still considered to be a quality metric that determines ad rankings given by Google. If you’re experiencing high bounce rates in your AdWords campaigns, it’s time to regroup and take a fresh approach to AdWords management. Run Google Analytics Reports Have you […]
