We know that building well-structured campaigns with relevant keywords and effective ad text are two critical parts of online marketing in e-commerce paid search. To boost relevance, the account must have the appropriate bid techniques and negative keywords. Even if all of these things are done correctly, there are a slew of other issues that […]
The success rating of an SEO campaign can only be assessed based on the content ranking on the first page of the search results. Google Ads can be used to achieve success with every SEO campaign you run. This article lists out all the reasons why you should use Google Ads if you are looking […]
Audience bid adjustment is a tool used by advertisers to analyse the performance of ads and make necessary recommendations based on the target audience. The analysis is done either at the ad group level or at the campaign level. The bid adjustment tool displays the options and the specific details of different metrics that you […]
The advertising industry is constantly evolving and along with it, marketing strategies and trends must change to keep up. What is relevant today, may not be so relevant or trendy in the near future. In this article, we are going to discuss PPC in particular and will look at some critical PPC trends for 2021. […]
If you are a businessperson trying to run a successful Google Ads campaign, you will be quite surprised that it can be a lot harder than it looks from the outside. There are many elements involved in an ad campaign and while trying to manage it all, there are some common PPC mistakes that many […]
Is Competitor Click Fraud Real? Do Competitors Really Click Your Ads? If you are a business owner and if you either manage your own or provide Google Ads outsourcing services, you would have come across discussions revolving around competitor click fraud. Therefore, is it a real phenomenon faced by people in the advertising sphere and […]
