It’s no secret that Google ad extensions add value to AdWords search ads. But are you using them in a strategic manner? If not, you could be losing clicks and conversions. Here are tips provided by AdWords experts to optimize ad extensions so that they appear more engaging and useful to users. Manual implementation of […]
As unpleasant as it sounds, an e-commerce store running an AdWords campaign should conduct a PPC audit at least once a year. The good news is that you’re already on the right track because you’re reading this web blog. Scroll down to learn what features you should be inspected to ensure your campaign is optimized […]
Are you using Remarketing Lists for Search Ads in your AdWords campaigns? Many marketers don’t because they think RLSAs are too difficult to understand and implement. However, they are a goldmine of opportunities because they are used to target audiences who previously visited your website. Here’s how you can set up RLSA lists and run […]
Are your PPC landing pages driving conversions? Do you have dedicated landing pages in place? AdWords audit professionals recommend building dedicated landing pages that are optimized for generating conversions. Follow these tips to create effective landing pages for your PPC ads. #1 Cover Important Elements While evaluating the effectiveness of landing pages, PPC AdWords audit […]
The popularity of video content is on the rise, especially among internet users between the ages of 18-35. And YouTube is the number one platform for video content today. With the linking of YouTube with AdWords, any PPC agency will have an incredible opportunity to reach out to millions of YouTube viewers through creative, effective video ads. […]
Do you have call tracking set up for your PPC campaigns? Google Analytics can provide a wealth of information about a customer’s sales journey on the web. But what about leads who come to you via phone? That’s where call tracking comes in handy for PPC management services providers. Here’s everything you need to know […]
