Are you implementing Responsive Search Ads (RSAs) in your AdWords campaigns? RSAs are currently in beta and they will improve over time. Here’s what AdWords experts are doing right now to improve their performance. Features of RSAs Through RSAs, PPC services providers create ads that show more text and messaging that is relevant to a […]
The popularity of video content is on the rise, especially among internet users between the ages of 18-35. And YouTube is the number one platform for video content today. With the linking of YouTube with AdWords, any PPC agency will have an incredible opportunity to reach out to millions of YouTube viewers through creative, effective video ads. […]
Are you eager to make alterations on your website but are lacking the knowledge to do so? Is your expert not devoting enough time to guide you in this matter? If yes, then the Google Tag Manager or GTM is the answer. Owing to its multifarious benefits, even the PPC management experts are vouching for […]
It’s no secret that Google ad extensions add value to AdWords search ads. But are you using them in a strategic manner? If not, you could be losing clicks and conversions. Here are tips provided by AdWords experts to optimize ad extensions so that they appear more engaging and useful to users. Manual implementation of […]
As unpleasant as it sounds, an e-commerce store running an AdWords campaign should conduct a PPC audit at least once a year. The good news is that you’re already on the right track because you’re reading this web blog. Scroll down to learn what features you should be inspected to ensure your campaign is optimized […]
Are you using Remarketing Lists for Search Ads in your AdWords campaigns? Many marketers don’t because they think RLSAs are too difficult to understand and implement. However, they are a goldmine of opportunities because they are used to target audiences who previously visited your website. Here’s how you can set up RLSA lists and run […]
