Pay-per-click (PPC) advertising is a type of online advertising for search engine pages like Bing, Facebook, and Google. With over 5 billion daily searches, Google Ads is arguably the ultimate PPC advertising system today. This makes Google PPC management a full-time job. Here is your guide to choosing a Google Ads management agency. […]
How To Get a Fabulous Google Ads Management Agency on a Tight Budget?
The success of a Google Ads company depends on the trust their clients have on them. This trust is built by providing clients with timely delivery of high quality PPC campaigns that are within the budget set by the clients. When clients come to you with a requirement, they are trusting you to make good […]
5 Leads Magnets that Can Aid Paid Traffic
Lead magnets are freebies handed out to customers in return for their contact information. The freebies could be special deals, discount codes, or free resources like e-book template, webinars, etc. The contact information sought for in return includes the customer’s name, company information, email addresses, etc. These details can be used to spread brand awareness, […]
Maintain Negative Keywords Using Lowest Common Denominator Method
Negative keywords in Google ads help to make your campaigns more targeted and consolidated for those who view the ad. It is a marketing technique that is used to make sure that your targeted audience is able to reach your business easily when they search for a particular item in the search bar. When it […]
How Do Smart Shopping Campaigns Work to Maximize Conversion Value
Google’s Smart Shopping Campaigns produce a much wider reach than conventional campaigns. The added effort put into these campaigns reaps multiple rewards, including a rise in conversion rates of up to 30%. Read on to know how smart shopping campaigns work to maximize conversion value. How Do These Campaigns Work? Google’s Smart Shopping Campaigns are […]
Smart Shopping Campaigns Transitions to Performance Max by September 2022
Google Ads will automatically transition the existing Smart Shopping campaigns to Performance Max from April to September 2022. Local campaigns will automatically transition to Performance Max from June to September 2022. This transition will be a phased approach via the Google Ads API. Google has announced a “one-click” self-service solution for those who would like […]
