There are several myths surrounding management of pay-per-click campaigns. Because of these myths, advertisers find themselves struggling to make informed decisions regarding their PPC campaigns. In this blogpost, we have sought to address certain myths related to PPC ad management, and reveal the truth about them. Read on to identify the common myths and realities […]
Are you directing all PPC traffic to your homepage? That’s an ineffective practice costing you leads and conversions! Creating dedicated landing pages is critical to drive conversions and provide a superior user experience. Here are some great practices a professional PPC management agency recommends to optimize landing pages: #1 Identify Landing Page Objective […]
PPC is a powerful online marketing channel to drive website traffic and conversions in a quick, cost- effective manner. However, it can go to bust without an effective management strategy. As a premier PPC management agency, we’ve helped dozens of clients across the UK manage ROI-focused PPC campaigns. We’ve curated a list of solid […]
