Each PPC audit owner has their own and unique style of creating and managing their PPC audit account. When you take over their account, it’s going to be tedious to navigate your way through the account without being able to fully understand its historical background and the reason for its organizational pattern. By using the […]
Achieving optimal performance of a paid search campaign involves a number of factors, including keyword and competition research, geographical targeting, standard optimization, manual bidding, tracking, data collection, cost-per-acquisition and landing-page optimization, and periodic paid search audit. Campaign managers typically focus on all factors but one, audit of the account. As a result, many campaigns […]
