We know that building well-structured campaigns with relevant keywords and effective ad text are two critical parts of online marketing in e-commerce paid search. To boost relevance, the account must have the appropriate bid techniques and negative keywords. Even if all of these things are done correctly, there are a slew of other issues that […]
For a successful Google Shopping ads campaign, you need to analyze huge amounts of quantitative performance data relating to all products that come under your campaign. Thankfully, Google Ads assists with numerous useful tools that provide access to the most relevant information quickly. Here’s a list of those tools and tips on how […]
The behavior of online shoppers is changing. Instead of browsing and navigating e-commerce websites for long, buyers are now spending less time on shopping sessions. According to data, people are spending seven percent less time on shopping sessions. Micro-moment shopping has taken place of marathon shopping. What options do merchants have to woo […]
If you are a business owner you must have heard about Google shopping ad campaign, after all it is an efficient and one of the most popular online marketing techniques in today’s world. It is very unlikely for any business, to refrain from trying out their hands on this lucratively rewarding technique, offered by […]
In case you’re a retailer, you can utilise white label Google ads campaigns to promote your on the web and local inventory, steer traffic to your site or nearby store, and discover better qualified leads. To begin with, you need to send Google your item information with Merchant Center and create a campaign in […]
