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How to pick a PPC Management Agency

How to pick a PPC Management Agency PPC or ‘pay-per-click’ advertising is one of the most efficient ways that brands use to generate traffic, increase brand awareness, and improve sales. PPC can be extremely fruitful, but can also be prone to mismanagement by untrained professionals. Moreover, pay-per-click management is also labour and time-intensive, so for […]

5 Leads Magnets that Can Aid Paid Traffic

Lead magnets are freebies handed out to customers in return for their contact information. The freebies could be special deals, discount codes, or free resources like e-book template, webinars, etc. The contact information sought for in return includes the customer’s name, company information, email addresses, etc.  These details can be used to spread brand awareness, […]

Smart Shopping Campaigns: Maximizing Conversion Value

Google’s Smart Shopping Campaigns produce a much wider reach than conventional campaigns. The added effort put into these campaigns reaps multiple rewards, including a rise in conversion rates of up to 30%. Read on to know how smart shopping campaigns work to maximize conversion value.    How Do These Campaigns Work? Google’s Smart Shopping Campaigns […]

Smart Shopping Campaigns: Performance Max – Sep 2022 Update

Google Ads will automatically transition the existing Smart Shopping campaigns to Performance Max from April to September 2022. Local campaigns will automatically transition to Performance Max from June to September 2022. This transition will be a phased approach via the Google Ads API. Google has announced a “one-click” self-service solution for those who would like […]

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