Each PPC audit owner has their own and unique style of creating and managing their PPC audit account. When you take over their account, it’s going to be tedious to navigate your way through the account without being able to fully understand its historical background and the reason for its organizational pattern. By using the […]
Are your PPC landing pages driving conversions? Do you have dedicated landing pages in place? Google Ads audit professionals recommend building dedicated landing pages that are optimized for generating conversions. Follow these tips to create effective landing pages for your PPC ads. #1 Cover Important Elements While evaluating the effectiveness of landing […]
When running a Google Ads campaign, you do not need to spend hours trying to figure out the effectiveness of your campaign. It needn’t be so tedious. If you know exactly what to look for during your White label PPC audit, tweaking a campaign only takes a few minutes. The real challenge is in knowing […]
Achieving optimal performance of a paid search campaign involves a number of factors, including keyword and competition research, geographical targeting, standard optimization, manual bidding, tracking, data collection, cost-per-acquisition and landing-page optimization, and periodic paid search audit. Campaign managers typically focus on all factors but one, audit of the account. As a result, many campaigns […]
