Google’s Smart Shopping Campaigns produce a much wider reach than conventional campaigns. The added effort put into these campaigns reaps multiple rewards, including a rise in conversion rates of up to 30%. Read on to know how smart shopping campaigns work to maximize conversion value. How Do These Campaigns Work? Google’s Smart Shopping Campaigns […]
White Label PPC
Smart Shopping Campaigns: Performance Max – Sep 2022 Update
Google Ads will automatically transition the existing Smart Shopping campaigns to Performance Max from April to September 2022. Local campaigns will automatically transition to Performance Max from June to September 2022. This transition will be a phased approach via the Google Ads API. Google has announced a “one-click” self-service solution for those who would like […]
Know Whether You Should Use Seller Rating in Google Ads
Seller rating Google Ads are those that show the customer rating of the product/service being advertised in the ad itself. Not everyone is eligible to publish seller ratings Google Ads. If you want to know whether you are eligible for the same, or whether you should consider using seller ratings, read on. What Are […]
Preparing for Google Ads’ New Features: Tips for Your Campaigns
As the PPC industry matures, it becomes increasingly difficult to discover new options for managing your SEM campaigns and staying on top of the current trends that will help you achieve a higher ROAS. Google adds more automation and sophistication to its ad offerings, such as Google Ads services, every year. While it can aid […]
8 PPC Audit Checklist Steps
Each PPC audit owner has their own and unique style of creating and managing their PPC audit account. When you take over their account, it’s going to be tedious to navigate your way through the account without being able to fully understand its historical background and the reason for its organizational pattern. By using the […]
Factors Affecting E-commerce Paid Search Conversion Performance
We know that building well-structured campaigns with relevant keywords and effective ad text are two critical parts of online marketing in e-commerce paid search. To boost relevance, the account must have the appropriate bid techniques and negative keywords. Even if all of these things are done correctly, there are a slew of other issues that […]