The success rating of an SEO campaign can only be assessed based on the content ranking on the first page of the search results. Google Ads can be used to achieve success with every SEO campaign you run. This article lists out all the reasons why you should use Google Ads if you are looking […]
Audience bid adjustment is a tool used by advertisers to analyse the performance of ads and make necessary recommendations based on the target audience. The analysis is done either at the ad group level or at the campaign level. The bid adjustment tool displays the options and the specific details of different metrics that you […]
If you are a businessperson trying to run a successful Google Ads campaign, you will be quite surprised that it can be a lot harder than it looks from the outside. There are many elements involved in an ad campaign and while trying to manage it all, there are some common PPC mistakes that many […]
Google’s Keyword Planner has been the go-to keyword research tool of PPC management professionals for many years now. The recent rebranding of the Google Ads platform as Google Ads has brought some changes to the Google Keyword Planner. Here are some tips to get you started on using the new, shinier, better version. Access […]
Video ads and mobile ads have emerged as critical parts of any online marketing mix. As more and more advertisers adopt these two formats to reach potential customers, it’s important to optimize these ad formats and stand out from the crowd. White label PPC experts offer these tips to create and implement video ads as […]
It’s no secret that Google ad extensions add value to Google Ads search ads. But are you using them in a strategic manner? If not, you could be losing clicks and conversions. Here are tips provided by Google Ads experts to optimize ad extensions so that they appear more engaging and useful to users. […]
