With growing competition comes the need to create highly-focussed search engine advertising where advertisers bid for ad placements which can result in interest from prospective buyers who search for specific keywords on Google or other search engines. Pay per click campaign management requires dedicated professionals who know how the process works and how to […]
There are several myths surrounding management of pay-per-click campaigns. Because of these myths, advertisers find themselves struggling to make informed decisions regarding their PPC campaigns. In this blogpost, we have sought to address certain myths related to PPC ad management, and reveal the truth about them. Read on to identify the common myths and realities […]
