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PPC campaign audit

Optimize Your PPC Landing Page to Get Conversions: Know how

Are your PPC landing pages driving conversions? Do you have dedicated landing pages in place? AdWords audit professionals recommend building dedicated landing pages that are optimized for generating conversions. Follow these tips to create effective landing pages for your PPC ads. #1 Cover Important Elements While evaluating the effectiveness of landing pages, PPC AdWords audit […]

Common PPC Campaign Audit Tasks That Your Agency Must Know

Achieving optimal performance of a paid search campaign involves a number of factors, including keyword and competition research, geographical targeting, standard optimization, manual bidding, tracking, data collection, cost-per-acquisition and landing-page optimization, and periodic paid search audit. Campaign managers typically focus on all factors but one, audit of the account. As a result, many campaigns start […]

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